Will 2021 be the year you take the leap?
Got a great idea for a food business brewing in your head that can't wait any longer? Are you just thinking, screw it, if not now then when? Or are you just beginning to come round to the idea of doing something new and you love food so starting to explore a little? Enrol in KERB Classroom to step into the New Year educated, equipped and energised to move your idea forward!
WELCOME
Welcome to KERB Classroom - a fresh online course that will help take your food business idea out of your head and into 2023. Over 8 weeks we will distil the invaluable lessons of 8 years spent working with food startups, from the kerb up.
What makes some use the kerb as a springboard into multi-site success while leaving others unable to move beyond a single gazebo? What makes one dish attract accolades and crowds week after week whilst others kick their heels from behind the stall, wondering what they're doing wrong?
We have worked with over 300 independent food businesses, observing the likes of Bleecker, Bao, Pizza Pilgrims and Club Mexicana soar and transform the food landscape of London from just one compelling idea in their heads, just like you may have right now. Making a commitment to start is the first step towards making your idea real - KERB Classroom will show you the way.
HOW IT WORKS
Each week we will dive into a different section of business - from Vision to Ops, Product to Pitching - helping to tease your idea out of your head and into the world! Each week will include:
- KERB Classroom lessons
- Insider case studies
- Expert-led videos
- Recorded commentary from us
- Night Class (live on Mondays, or stream anytime after)
Approx time commitment each week = 3 hours. Learning is flexible and can be done whenever and wherever suits you!
All content, once released, is yours to keep.
KERB CLASSROOM IS FOR YOU IF
You love food, have a great idea, dream of making a business out of it and are ready to learn the ins and outs. There’s nothing more exciting than having an idea and being on the precipice of making the jump - this is for those who are looking for some straight talking, expert and creative insight while you do it.
COURSE CURRICULUM
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1
Welcome to KERB Classroom
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Welcome!
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KERB Classroom: Course Summary
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2
Vision Week
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INTRODUCTION
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LESSON 1: Defining your USP
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EXPERT INSIGHT: Zan Kaufman - Bleecker
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ROUND-UP
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HOMEWORK: Your business idea in a nutshell - let's go!
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NIGHT CLASS: Delving into your ideas - 18th January, 6.30pm-8pm (with guest Thom Elliot of Pizza Pilgrims)
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3
Product Week
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INTRODUCTION
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LESSON 2: Creating a hero dish
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EXPERT INSIGHT: Tom Browne - Decatur
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ROUND-UP
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HOMEWORK: The menu and hero dish you're dreaming up - we want to know!
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NIGHT CLASS: Dissecting your dishes - 25th January, 6.30pm-8pm (with guest Tom Bickers of Truffle)
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4
Business Week
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INTRODUCTION
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LESSON 3: The ins and outs of business finances (Fun Version)
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EXPERT INSIGHT: Maria & Jon Knowles - Makatcha
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ROUND-UP
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HOMEWORK: Pricing your dish
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NIGHT CLASS: AAAA (Ask An Accountant Anything!) - 1st February, 6.30pm-8pm (with street food accounting legend, Robert Machin)
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5
Brand Week
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INTRODUCTION
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LESSON 4: Designing and building your brand
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EXPERT INSIGHT: Lungi Mhlanga - Treats Club
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ROUND-UP
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HOMEWORK: Brands critique
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NIGHT CLASS: Creating Your Launch Campaign - 8th February, 6.30pm-8pm (with guest Liz Nguyen of Eat Chay)
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6
Operations Week
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INTRODUCTION
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LESSON 5: Nuts, Bolts & Logistics
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EXPERT INSIGHT: Joel Bowen - Oh My Dog! (The Tour)
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EXPERT INSIGHT: Joel Bowen - Oh My Dog! (The Sit Down)
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ROUND-UP
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HOMEWORK: Assessing the equipment you *really* need to run your business
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NIGHT CLASS: Tech Tips - 15th February, 6.30pm-8pm (with guest Nick Friedman of Jamon Jamon)
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Ollie's Night Class Tech Tips
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7
People Week
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INTRODUCTION
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LESSON 6: People are the main ingredient in your business (but don't eat them)
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EXPERT INSIGHT: Siew Yen Chong - Learning & Development
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ROUND-UP
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HOMEWORK: What kind of team do you want? What kind of culture do you want to create? Let's get into it
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NIGHT CLASS: The future of hospitality - 22nd February, 6.30pm-8pm (with guest Ravneet Gill of Countertalk)
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8
Sustainability Week
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INTRODUCTION
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LESSON 7: Being a future facing business is good business
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EXPERT INSIGHT: Lily Bovey - GROUND
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ROUND-UP
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HOMEWORK: Sustainable Film Night
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NIGHT CLASS: Biggest Little Film Club - 1st March, 6.30pm-8pm
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9
Trading Week
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INTRODUCTION
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LESSON 8: How to pitch for a pitch
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Bad Boy Pizza Society Pitch Deck
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EXPERT INSIGHT: Meriel Armitage - Club Mexicana
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I'M LAUNCHING THIS THING! Checklist
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ROUND UP
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HOMEWORK: Pitch Your Business!
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NIGHT CLASS: Ready to launch? 8th March, 6.30pm-8pm
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10
*Bonus Week*
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INTRODUCTION
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LIFESTYLE ADVICE FOR THE NEW BUSINESS OWNER
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INSIGHTS ON 'THE LONELINESS OF THE CEO'
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ROUND UP
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KERB CLASSROOM EXPERTS

KERB Founder
Petra Barran

Bleecker
Zan Kaufman

Makatcha
Maria & Jon Knowles

Decatur
Tom Browne

Oh My Dog!
Joel Bowen

Learning & Development Expert
Siew Yen Chong

GROUND
Lily Bovey

Club Mexicana
Meriel Armitage
RETURNING SOON
Join the waitlist and we'll let you know when registration begins for the next KERB Classroom