KERB CLASSROOM *ENTRY LEVEL*
IN YOUR OWN TIME, AT YOUR OWN PACE
Welcome to our food business startup course: KERB Classroom *Entry Level*. In this easy-access version of the original we package up 8 vital lessons that distill the wisdom we have gained over 10 years spent working with food startups, from the kerb up.
What makes some use the streets as a springboard into multi-site success while leaving others unable to move beyond a single gazebo? What makes one dish attract accolades and crowds, week after week, whilst others kick their heels from behind the counter, wondering what they're doing wrong?
WE'RE ABOUT TO TELL YOU!
We have worked with over 300 independent food businesses, observing the likes of Bleecker, Bao, Pizza Pilgrims and Club Mexicana soar from just one compelling idea in their heads to becoming big players in the London food world. Now we want to help you kickstart your idea - and avoid some of the mistakes that typically hold rookie business owners back.
In each lesson we focus on a different section of launching a food business - from Vision to Ops, Product to Pitching - guiding you along and helping you to get your idea out of your head and into the world!
8 X KERB Classroom lessons
8 X insider case studies
8 X expert-led videos , 1 X expert-led podcast
KERB commentary throughout
Self-guided worksheet to build out your idea from
Personalisable pitch deck
8 hours lessons, 4 hours video content, 6 hours home study
All content is yours to keep and to work through in your own time, at your own pace.
Welcome!
Course Summary
INTRODUCTION
LESSON 1: Defining your USP
EXPERT INSIGHT: Zan Kaufman - Bleecker
ROUND-UP
SELF-GUIDED LEARNING: KERB Classroom worksheet (Vision)
INTRODUCTION
LESSON 2: Creating a hero dish
EXPERT INSIGHT: Tom Browne - Decatur
ROUND-UP
SELF-GUIDED LEARNING: KERB Classroom worksheet (Product)
INTRODUCTION
LESSON 3: The ins and outs of business finances (Fun Version)
EXPERT INSIGHT: Maria & Jon Knowles - Makatcha
ROUND-UP
SELF-GUIDED LEARNING: Business Tool - Product Costing (Business)
INTRODUCTION
LESSON 4: Designing and building your brand
EXPERT INSIGHT: Richard Makin - School Night Vegan
ROUND-UP
SELF-GUIDED LEARNING: KERB Classroom worksheet (Branding)
INTRODUCTION
LESSON 5: Nuts, Bolts & Logistics
EXPERT INSIGHT: Joel Bowen - Oh My Dog! (The Tour)
EXPERT INSIGHT: Joel Bowen - Oh My Dog! (The Sit Down)
ROUND-UP
SELF-GUIDED LEARNING: Business Tool - Equipment List (Operations)
INTRODUCTION
LESSON 6: Enlightened hospitality - front and back of house
EXPERT INSIGHT: Siew Yen Chong - Learning & Development
ROUND-UP
SELF-GUIDED LEARNING: KERB Classroom worksheet (People)
INTRODUCTION
LESSON 7: Being a future facing business is good business
EXPERT INSIGHT: Lily Bovey - STAKEHAUS
ROUND-UP
SELF-GUIDED LEARNING: KERB Classroom worksheet (Sustainability)
INTRODUCTION
LESSON 8: How to pitch for a pitch
Bad Boy Pizza Society Pitch Deck
EXPERT INSIGHT: Meriel Armitage - Club Mexicana
ROUND UP
NOW OVER TO YOU: Get that idea out of your head and into the world! Create your Pitch Deck (Trading)
INTRODUCTION
LIFESTYLE ADVICE FOR THE NEW BUSINESS OWNER
INSIGHTS ON 'THE LONELINESS OF THE CEO'
ROUND UP
For the full KERB Classroom *Entry Level* course - to take in your own time, at your own pace:
£150.00
Full price, inc VAT
Petra Barran
Zan Kaufman
Maria & Jon Knowles
Tom Browne
Joel Bowen
Siew Yen Chong
Lily Bovey
Meriel Armitage
Richard Makin